URBAN DECAY // Vice Lipstick Landing Page

To promote the launch of the new Vice Lipstick lineup, I designed a landing page where site assets and paid media would point to. The goal of the landing page was to generate excitement by showcasing Ruby Rose as the face of Vice Lipstick, and educate the consumer about the wide range of shades and finishes that we had to offer. At the bottom of the landing page, the consumer could scroll through all shades of the lipstick and see images of 4 models of different skin tones and 1 blogger wearing the shade. We also encouraged the consumer to download the Vice Lipstick app (no longer available) where they could virtually try on all 100 shades of the lipstick.

Scroll through the images below to get a sense of the parallax scrolling.