SONY // make.believe Pitch

When Sony was launching their new marketing campaign "make.believe," we pitched a concept called "Constellations". To promote Sony's commitment to making dreams a reality, Sony would sponsor ongoing contests in various fields (e.g. film, design) and hold events to showcase local talent. The website would be an immersive 3d space where each dot represents an entry into a contest. Users would have the option of exploring and endorsing the entries.